Brody Creative | Redhook Ales – Headlines
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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Redhook Ales – Headlines

Category
Advertising, Merchandising, Messaging

I was a writer on the Redhook account for a couple years, creating some pithy headlines along the way. “Tall Taste” launched a new bottle shape. “Blondage” started life to announce Redhook’s seasonal blonde ale going year-round. They got a lot of mileage with it on billboards and thematic merchandising too. A few years later it returned as a product name.  “Your Fridge or Mine?” was a billboard headline.

 

Agencies: Heckler Associates, Redhook In-house

Role: Writing