Brody Creative | PF Flyers – Find Your Green Patch
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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PF Flyers – Find Your Green Patch

Category
Advertising, Installation, Merchandising, Messaging

The green logo patch has been on the heel of PF Flyers for over 70 years. I helped originate and create the Find Your Green Patch campaign, inspired by vintage PF ad copy, “Look for the Green Patch.” We used fields of grass as a base for timeless, graphic recreational lifestyle images, uniting brand mark, style and spirit.

 

Agency: Heckler Associates

Role: Creative Direction, Writing