Marley Natural

Over two-plus years, I was a central creative force in pitching, branding and getting Marley Natural, the official Bob Marley cannabis brand to market.  I collaborated and lead several agencies through its high-profile launch as the first global cannabis brand.

This brand’s formation was newsworthy. I wrote and directed the (last minute!) announcement videos narrated by Cedella Marley. which received over a million views in the first day.  The digital launch effort won an Addy and in total the PR campaign earned over a billion impressions.

I helped develop branding, packaging, messaging, and created a variety of consumer-facing content as the brand laid foundations and built interest ahead of its commercial launch.  The project included a trip to Jamaica and Miami with the team for asset creation and immersion with the Marley family, history and places of Bob’s legacy.  An experience of a lifetime!

In the years since launch, it’s been especially rewarding to lend a hand on marketing pieces for Marley Natural from time to time. 

Client: Marley Natural

Agencies: Heckler Associates, CAA, Portent, Privateer Holdings, Docklight, Brody Creative

Role: Creative Direction, Writing, Art Direction

See Marley Natural Projects:

Crop of Marley Natural holiday ad
Marley Natural Marketing Copy
Marley Natural Launch
image of Bob Marley
Marley Natural Brand Stories