Marley Natural

This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.

Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head

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Marley Natural

Over two-plus years, I was a central creative force in pitching, branding and getting Marley Natural, the official Bob Marley cannabis brand to market. I collaborated and lead several agencies through its high-profile launch as the first global cannabis brand.

This brand’s formation was newsworthy. I wrote and directed the (last minute!) announcement videos narrated by Cedella Marley. which received over a million views in the first day. The digital launch effort won an Addy and in total the PR campaign earned over a billion impressions.

I helped develop branding, packaging, messaging, and created a variety of consumer-facing content as the brand laid foundations and built interest ahead of its commercial launch. The project included a trip to Jamaica and Miami with the team for asset creation and immersion with the Marley family, history and places of Bob’s legacy. An experience of a lifetime!

In the years since launch, it’s been especially rewarding to lend a hand on marketing pieces for Marley Natural from time to time.

Client: Marley Natural

Agencies: Heckler Associates, CAA, Portent, Privateer Holdings, Docklight, Brody Creative

Role: Creative Direction, Writing, Art Direction

See Marley Natural Projects:

Crop of Marley Natural holiday ad — **Marley Natural Marketing Copy**

image of Bob Marley — **Marley Natural Brand Stories**