Aravon by New Balance
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
Effortless modern style meets leading comfort expertise in this New Balance brand for women. I worked on a wide variety of projects for Aravon and directed the development of this look for photography. It uses custom curved plates that we arranged into new backdrops for more than two years.
Agency: Heckler Associates
Roles: Creative Direction, Writing, Art Direction
Brand Look, Campaign Creative, Merchandising, Writing/Messaging