Aravon by New Balance

Effortless modern style meets leading comfort expertise in this New Balance brand for women. I worked on a wide variety of projects for Aravon and directed the development of this look for photography.  It uses custom curved plates that we arranged into new backdrops for more than two years.


Agency: Heckler Associates

Roles: Creative Direction, Writing, Art Direction

Brand Look, Campaign Creative, Merchandising, Writing/Messaging