Pagliacci Pizza – Art of the Toss
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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Pagliacci Pizza – Art of the Toss

Pagliacci Art of the Toss billboard
Category
Campaign Creative, Rich Media, Social/Email, Writing/Messaging

This idea sprang from Pagliacci’s hand-tossed crust differential – to witness employee artisans spin their magic in super slo-mo, like 1500-3000 fps. The short film on pagliacci.com was tied into a billboard campaign, all-in-all generating a nice sales lift for the Seattle icon. The film was later re-cut for use as in-theater ads.

 

Agency: Heckler Associates

Roles: Creative Direction, Writing

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