This idea sprang from Pagliacci’s hand-tossed crust differential – to witness employee artisans spin their magic in super slo-mo, like 1500-3000 fps. The short film on pagliacci.com was tied into a billboard campaign, all-in-all generating a nice sales lift for the Seattle icon. The film was later re-cut for use as in-theater ads.
Agency: Heckler Associates
Roles: Creative Direction, Writing