Beriyo by TCBY
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
15783
portfolio_page-template-default,single,single-portfolio_page,postid-15783,bridge-core-3.0.5,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-theme-ver-29.5,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-6.10.0,vc_responsive
Category
Naming
When TCBY was developing new retail concepts, two of my names were selected. Beriyo is a fruit and yogurt smoothie chain. The other, Yovana was named long before Starbucks’ Teavana.
Agency: Heckler Associates
Role: Writing