Redhook Ales – Headlines
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Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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Redhook Ales – Headlines

Advertising, Merchandising, Messaging

I was a writer on the Redhook account for a couple years, creating some pithy headlines along the way. “Tall Taste” launched a new bottle shape. “Blondage” started life to announce Redhook’s seasonal blonde ale going year-round. They got a lot of mileage with it on billboards and thematic merchandising too. A few years later it returned as a product name.  “Your Fridge or Mine?” was a billboard headline.


Agencies: Heckler Associates, Redhook In-house

Role: Writing