PF Flyers – Bob Cousy Launch

Campaign Creative, Installation, Merchandising, Rich Media, Website, Writing/Messaging

Basketball’s Bob Cousy and PF Flyers go way back, to the dawn of footwear collaborations. As PF was re-launched by New Balance, it renewed its ties with Mr. Cousy. I was creative lead in the reissue campaign for his signature model.


Agency: Heckler Associates

Roles: Creative Direction, Writing, Art Direction, Music Composition