PF Flyers – Bob Cousy Launch
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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PF Flyers – Bob Cousy Launch

Category
Advertising, Installation, Merchandising, Messaging, Website

Basketball’s Bob Cousy and PF Flyers go way back, to the dawn of footwear collaborations. As PF was re-launched by New Balance, it renewed its ties with Mr. Cousy. I was creative lead in the reissue campaign for his signature model.

 

Agency: Heckler Associates

Roles: Creative Direction, Writing, Art Direction, Music Composition