New Balance – Built With Sound
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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New Balance – Built With Sound

Installation, Merchandising, Writing/Messaging

Forget thread or adhesive, New Balance molecularly fuses materials using high frequency waves. Add some monochromatic colorways and you get ultra clean lines that cross from performance to fashion. I crafted the verbal for the campaign and came up with the installation design for Conveyor Fred Segal. Inside the shelf we rigged a Theremin antenna to generate a high-pitched sound as people’s hands approached the shoes.


Agency: Heckler Associates

Role: Creative Direction, Art Direction, Writing