Brand Look, Logo, Naming, Packaging, Writing/Messaging

When longtime client and Washington craft icon Kiona Tropical and Heirloom Cannabis determined to make a new value line, we were pleased work with the team to develop Chirpin’s positioning, name, logo, tagline, packaging and launch assets.   With directional ideas like “upbeat, energetic, and natural” at the heart of the brand, we found inspiration in the uplifting emotion of birdsong, with key messaging concise enough for cannabis packaging:  “Sustainably Grown – Positively Natural.”   The labeling system is crafted to deliver polished results and strong shelf presence, while creating spaces for the multitude of cannabis packaging requirements and thermally printed strain and batch details.