PF Flyers – Find Your Green Patch
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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PF Flyers – Find Your Green Patch

image of PF Flyers print ad image of PF Flyers tradeshow imagery image of PF Flyers tradeshow imagery PF Flyers print ad PF Flyers seasonal imagery image of PF Flyers website banner ad image of PF Flyers shoes on feet kicking ball
Category
Campaign Creative, Installation, Merchandising, Writing/Messaging

The green logo patch has been on the heel of PF Flyers for over 70 years. I helped originate and create the Find Your Green Patch campaign, inspired by vintage PF ad copy, “Look for the Green Patch.” We used fields of grass as a base for timeless, graphic recreational lifestyle images, uniting brand mark, style and spirit.

 

Agency: Heckler Associates

Role: Creative Direction, Writing

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