PF Flyers – Find Your Green Patch

Category
Campaign Creative, Installation, Merchandising, Writing/Messaging

The green logo patch has been on the heel of PF Flyers for over 70 years. I helped originate and create the Find Your Green Patch campaign, inspired by vintage PF ad copy, “Look for the Green Patch.” We used fields of grass as a base for timeless, graphic recreational lifestyle images, uniting brand mark, style and spirit.

 

Agency: Heckler Associates

Role: Creative Direction, Writing