Fran’s Chocolates Key Product Messaging
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Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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Fran’s Chocolates Key Product Messaging

Copy from Fran's Chocolates 2022 catalog Fran's Salted Caramel description
Category
Writing/Messaging

Voted North America’s top fine chocolatier, Fran’s Chocolates went from a Seattle favorite to world renown on the wings of Fran Bigelow’s best-selling, trendsetting salted caramels.    As the brand prepared for growing global distribution, the story behind these confections needed to be refined and re-crafted for new audiences.  We wrote several length versions for the brand, having the privilege to work closely with the family and marketing team.  Fran’s pursuit of excellence never rests and we’re thrilled that this work continues to serve the brand.

 

Role: Writer

Agency: Bell Fortino

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