Fran’s Chocolates Key Product Messaging

Category
Writing/Messaging

Voted North America’s top fine chocolatier, Fran’s Chocolates went from a Seattle favorite to world renown on the wings of Fran Bigelow’s best-selling, trendsetting salted caramels.    As the brand prepared for growing global distribution, the story behind these confections needed to be refined and re-crafted for new audiences.  We wrote several length versions for the brand, having the privilege to work closely with the family and marketing team.  Fran’s pursuit of excellence never rests and we’re thrilled that this work continues to serve the brand.

 

Role: Writer

Agency: Bell Fortino