Fran’s Chocolates
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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Fran’s Chocolates

image of Fran's catalog page imagee of Fran's catalog page image of Frans airport retail sign image of Frans direct mailer iamge of Frans retail promo sign image of salted caramel copy
Category
Advertising, Merchandising, Messaging

Recognized as North America’s top chocolatier, Fran’s Chocolates is a Seattle icon, with three high-end retail locations and an international following. I’ve been involved in numerous projects for the brand, from retail design to brand copy. Our “Hunt for the Golden Ticket” promotion won a Marketing Magazine gold medal (appropriately enough). I originated the “streaking light” look for product photography, as seen in the tourist-oriented brand sign from the Sea-Tac airport gift shop shown here.   Most recently, I’ve written copy to support broadening distribution of the brand’s signature product, Chocolate Salted Caramels.

 

Agencies: Heckler Associates/Bell Fortino

Roles: Creative Direction, Writing

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