PF Flyers – FSC Editions
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
Merchandising, Packaging, Writing/Messaging
PF has a long history of jumping the line between sneakers and casual footwear. This made the special edition collaboration with NYC Americana trendsetters Freemans Sporting Club a natural. I led concept and development of the packaging and merchandising.
Agency: Heckler Associates
Roles: Creative Direction, Writing