Velcro- Home Depot Sell-in

Category
Merchandising, Writing/Messaging

When it was time to earn more shelf space at Home Depot, Velcro asked us to make the case directly to store buyers with a compelling sales mailer, just ahead of a key tradeshow. The effort was deemed a smash hit, adding flagship Velcro sections to stores everywhere.

 

Agency: Heckler Associates

Roles: Creative Direction, Writing