Ivar’s – ‘Logo Update’

Campaign Creative, Social/Email, Writing/Messaging

When another famous Seattle brand dropped the type off its logo, I figured the moment was right for entertaining Seattle heritage brand Ivar’s to follow suit.  We supplied the idea and art direction, Ivar’s PR team landed the press hits to build the web chatter with this timely parody.


Agencies: Heckler Associates, Duo PR

Role: Creative Direction


Click the title below for a PDF of the article:

Ivar’s FIS-net Article