Ivar’s – ‘Logo Update’
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
Campaign Creative, Social/Email, Writing/Messaging
When another famous Seattle brand dropped the type off its logo, I figured the moment was right for entertaining Seattle heritage brand Ivar’s to follow suit. We supplied the idea and art direction, Ivar’s PR team landed the press hits to build the web chatter with this timely parody.
Agencies: Heckler Associates, Duo PR
Role: Creative Direction
Click the title below for a PDF of the article:
Ivar’s FIS-net Article