Kidd Valley

Merchandising, Writing/Messaging

Born in the 70s and inspired by the 50s, this Puget Sound burger icon comes by its old school attitude honestly. After 20 years on-bag, my tongue-in-cheek “14 Kidd Valley locations in North America” bag creative is getting to feel just as legit.


The 35th anniversary concept and writing is mine as well.


Agency: Heckler Associates

Role: Creative Direction, Writing