Kiona – Strain Guide

Design, Merchandising, Writing/Messaging

Unique in the recreational market, Kiona Tropical & Heirloom Cannabis specializes in offering a connoisseur’s collection of exotic, rare and vintage strains, each with a story to tell. For the 2017 season, we collected these stories, expanding on the Director of Cultivation’s strain notes to create an irresistible, information-packed 36-page compendium of the strains, arranged from purest tropical sativa to purest broadleaf indica. It was a hit with budtenders, who not only used it for sales information, but to anticipate upcoming strains and just fun browsing. Feedback ranged from “we wish everyone did this” to “the best piece of cannabis marketing this year.”  A second edition was created for 2022.