Kiona – Strain Guide
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Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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Kiona – Strain Guide

image of Kiona strain guide image of Kiona strain guide pages
Category
Design, Merchandising, Writing/Messaging

Unique in the recreational market, Kiona Tropical & Heirloom Cannabis specializes in offering a connoisseur’s collection of exotic, rare and vintage strains, each with a story to tell. For the 2017 season, we collected these stories, expanding on the Director of Cultivation’s strain notes to create an irresistible, information-packed 36-page compendium of the strains, arranged from purest tropical sativa to purest broadleaf indica. It was a hit with budtenders, who not only used it for sales information, but to anticipate upcoming strains and just fun browsing. Feedback ranged from “we wish everyone did this” to “the best piece of cannabis marketing this year.”  A second edition was created for 2022.

 

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