Leafly – Brand Descriptor

Positioning, Writing/Messaging

How do you describe your brand in a few words? For Leafly, “The World’s Cannabis Information Resource” both informs the audience and positions the brand. You’ll find it online, in ads, collateral and other pieces for Leafly.

As its business arenas grew, we also lead the development of multiple generations of internal brand definition and positioning tools for the Leafly team.

Agency: Heckler Associates

Role: Writing