Mind Your Head

This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.

Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head

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Mind Your Head

concert image on Mind Your Head web site home page with copy "Your guide to cannabis enhanced consciousness"

image of Mind Your Head website creative "Empowered by Chemdog"

Mickey Hart quote" The Grateful Dead aren't in the music business, we're in the transportation business" with image of Mickey playing music from the Mind Your Head website

Seasonal Mind Your Head Space Ticket photo

Category

Brand Look, Campaign Creative, Design, Logo, Merchandising, Packaging, Positioning, Social/Email, Website, Writing/Messaging

We developed an authentic cannabis brand by Grateful Dead drummer and three-time GRAMMY® winning artist Mickey Hart.

The call from California’s Left Coast Ventures couldn’t have been more intriguing. Soon we were talking with the Harts and pouring through hundreds of pages collected and written by Mickey spanning topics in cannabis history, botany and personal musings. After a deep dive, we recommended “cannabis-enhanced consciousness” be the primary focus for the brand. This position in the cannabis space provided brand authenticity from Mickey to product development to consumer relevance.

We saw Mind Your Head as a great brand name from dozens of ideas Mickey had collected. With adaptation, his painting of a skeleton drummer became a great logo as well and a clear beacon to any Deadhead or Mickey fan. Our team developed the logotype and brand graphic look, revisioning choice psychedelic-era poster art inspirations. We named the first product: Magic Minis, designed the tin and blister pack: and the second product: Space Ticket.

Quotes from Mickey, printed on the divider inside, inspire creative consciousness. Our Magic Mini package was awarded Dieline Magazines’ #3 package design of 2019, and #7 of the decade.

This brand represents a vibrant thread of cannabis culture in the United States. Throughout the project we sought deep authenticity to Mickey Hart and his community.

The brand website, creatively directed and created by our team, grabs fans with fresh psychedelic imagery and invitations to explore consciousness in a creative zone. As part of the launch, we designed everything from store merchandising and sell-in materials to t-shirts and social channel banners. Unveiled in June of 2019, the product was sold out at retail within three days.

All of the brand’s product photography is from our in-house studio.

See feature article in Dieline.

mindyourheadcannabis.com