NBRx by New Balance
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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NBRx by New Balance

Brand Look, Campaign Creative, Installation, Merchandising, Website, Writing/Messaging

The NBRx program connects expert retailers, consumers, and health/wellness professionals with New Balance footwear that can address specific foot issues. Our challenge was to evolve the presentation of this trade-focused program to be fit for consumers too. I led the development of the visual language and crafted the messaging for the sub-brand.


Agency: Heckler Associates

Roles: Creative Direction, Writing, Art Direction