We took a fresh look at New Balance running cool for the lifestyle market in the “Born of Speed” campaign and other pieces from the same season.
“Boston Born” was used for the brand’s hometown presence at the Boston Marathon.
“Speed of Light” evokes the 773’s running heritage for the women’s lifestyle market.
I penned the headlines and copy and helped develop these concepts.
Agency: Heckler Associates
Roles: Creative Direction, Writing