New Balance – Born of Speed
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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New Balance – Born of Speed

New Balance Boston Born of Speed outdoor ad rendering of New Balance merchandiser shelf unit New Balance Boston marathon retail graphics New Balance Boston marathon retail graphics New Balance Boston marathon retail display New Balance 773 retail poster
Category
Campaign Creative, Installation, Merchandising, Writing/Messaging

We took a fresh look at New Balance running cool for the lifestyle market in the “Born of Speed” campaign and other pieces from the same season.

 

“Boston Born” was used for the brand’s hometown presence at the Boston Marathon.

 

“Speed of Light” evokes the 773’s running heritage for the women’s lifestyle market.

 

I penned the headlines and copy and helped develop these concepts.

 

Agency: Heckler Associates

Roles: Creative Direction, Writing

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