New Balance – Centennial
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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Category
Merchandising, Writing/Messaging
It was fitting that Heckler Associates, who had helped bring New Balance into the modern era and created many of its sub-brands, should help the company celebrate its centennial as a global success. I was proud to write the copy for this commemorative piece about the family of brands, intended for an internal NB audience. It features “Ma Balance” from the 70s store poster “When the Going Gets Tough, the Tough Get Going.”
Agency: Heckler Associates
Role: Writing