Panera Bread – Brand Motto
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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Panera Bread – Brand Motto

Category
Messaging

I crafted this brand phrase for Panera, which has seen over 15 years use.  As Stephan Hyken writes in his book Cult of the Consumer, “Their brand promise involves not just great food, but human connection as well.”

 

Agency: Heckler Associates

Role: Writing