Panera Bread – Radio Ads

Campaign Creative, Rich Media, Writing/Messaging

Panera Bread pioneered a new “fast casual” dining experience and was the fastest growing franchise in the US when these radio ads aired. The largely music-driven campaign lasted about three years and was credited with sales bumps up to 20%.  I wrote the spots and directed their production.


Agency: Heckler Associates

Role: Creative Direction, Writing


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