Panera Bread – Radio Ads
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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Panera Bread – Radio Ads

Panera Bread product image
Category
Campaign Creative, Rich Media, Writing/Messaging

Panera Bread pioneered a new “fast casual” dining experience and was the fastest growing franchise in the US when these radio ads aired. The largely music-driven campaign lasted about three years and was credited with sales bumps up to 20%.  I wrote the spots and directed their production.

 

Agency: Heckler Associates

Role: Creative Direction, Writing

 

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