PF Flyers – Merchandising

Campaign Creative, Installation, Merchandising

In the 10+ years I directed PF projects, we made about any kind of shoe merchandising and packaging item you can imagine as well as a bunch of well-received store installations and tradeshow booths.   Here are a few faves where I have some extra claim to the visual concept. A vintage ad illustration comes to life in the Rambler reissue window installation for leading retailer American Rag Cie.


Agency: Heckler Associates

Roles: Creative Direction, Art Direction