PF Flyers – Retailer Stories

Social/Email, Writing/Messaging

When it comes to anticipating fashion trends, early adopters and retailers pay extra attention to the choices of handful of visionary independent boutiques. PF tapped into the authenticity and prestige of their better customers in a series of retailer features, where I interviewed the owners and buyers from these cool shops.


Agency: Heckler Associates

Role: Writing


Click here for a PDF of the stories:


PF Retail Detail