We helped Lief, one of the top CBD topical companies in the US to enter the nascent sport CBD arena with strength. Provault is an authoritative brand suited to the duffle bag of athletes and as a trusted recommendation of coaches. We developed the Provault name, logo and packaging, and support the brand with marketing pieces. The name evokes the competitive drive to overcome obstacles and reach the next level, while protecting peak performance condition. We unify a bold sport look with premium CPG signals across a range of product formats.