I was a writer on the Redhook account for a couple years, creating some pithy headlines along the way. My ad concept and headline “Are You ESB-erienced” started life as an installation the Jimi Hendrix Experience museum in Seattle. “Tall Taste” launched a new bottle shape. “Blondage” announced Redhook’s seasonal Blonde Ale going year-round. They got a lot of mileage with it on billboards and thematic merchandising too. A few years later it returned as a product name. “Your Fridge or Mine?” was a billboard headline.
Agencies: Heckler Associates, Redhook In-house
Role: Writing, Concept, Art Direction (Are you ESB-erienced?)