Redhook Ales – Headlines

This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.

Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head

15611

portfolio_page-template-default,single,single-portfolio_page,postid-15611,bridge-core-3.0.5,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-theme-ver-29.5,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-6.10.0,vc_responsive

Redhook Ales – Headlines

Redhook outdoor headlines "Tall Taste" and "Your Fridge or Mine?"

Redhook Blondage promo bracelet and glass

Category

Campaign Creative, Merchandising, Writing/Messaging

I was a writer on the Redhook account for a couple years, creating some pithy headlines along the way. My ad concept and headline “Are You ESB-erienced” started life as an installation the Jimi Hendrix Experience museum in Seattle. “Tall Taste” launched a new bottle shape. “Blondage” announced Redhook’s seasonal Blonde Ale going year-round. They got a lot of mileage with it on billboards and thematic merchandising too. A few years later it returned as a product name. “Your Fridge or Mine?” was a billboard headline.

Agencies: Heckler Associates, Redhook In-house

Role: Writing, Concept, Art Direction (Are you ESB-erienced?)