The Reef Undersea Look

Brand Look, Campaign Creative, Merchandising, Social/Email, Website

With three stores and growing, The Reef Cannabis is in constant communication with its customers.  We worked with team to create a distinctive, immersive graphic language that brings coolness and coherence to a wide range of communications across retail and marketing mediums.   Our modular coral reefer design elements have been combined into countless compositions for the brand and adapted for multiple segments.  The look is also used throughout the brand’s email newsletter, The Chronicle.