New Balance – The Starting Block
This is a portfolio site for Brody Creative, an independent creative studio based in Seattle specializing in branding, marketing, advertising, writing and communication design.
Doug Brody, Creative Director, Writer, Branding, Advertising, Copywriting, Seattle, Lifestyle, Food and Beverage, Cannabis, Ivar's, Panera Bread, New Balance, PF Flyers, Leafly, Marley Natural, Tilray, Footwear, Mind Your Head
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New Balance – The Starting Block

New Balance catalog cover New Balance catalog page image New Balance catalog image New Balance hang tag rendering New Balance hang tag rendering New Balance catalog page image
Category
Campaign Creative, Merchandising, Positioning, Rich Media, Writing/Messaging

With numerous re-imagined classics coming in the New Balance lifestyle line, we created “The Starting Block” season theme, which synergized running heritage with brand fierceness to “break it down and improve it.”   I developed the concept with thematic connections to the brand’s previous “Grey is beautiful” campaign and helped create the visual. The season video here was produced for internal NB audiences.

 

Agency: Heckler Associates

Roles: Creative Direction, Writing

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