New Balance – The Starting Block

Campaign Creative, Merchandising, Positioning, Rich Media, Writing/Messaging

With numerous re-imagined classics coming in the New Balance lifestyle line, we created “The Starting Block” season theme, which synergized running heritage with brand fierceness to “break it down and improve it.”   I developed the concept with thematic connections to the brand’s previous “Grey is beautiful” campaign and helped create the visual. The season video here was produced for internal NB audiences.


Agency: Heckler Associates

Roles: Creative Direction, Writing