One of the world’s largest cannabis brands, Tilray is a state-licensed Canadian medical cannabis producer. I was instrumental creatively and strategically in the development and launch of this brand from name, look and messaging to website, packaging and marketing. The brand look incorporates evocative landscape images to create visual identity for each cannabis strain. Clean, precise modern design helps balance a credible and stylish foundation for the brand look.
Brody Creative continues to work with Tilray on branding and writing projects.
Agency: Heckler Associates, Brody Creative
Roles: Creative Direction, Writing, Art Direction
Click below for a PDF of the Tilray Brochure: